Best Email Marketing Services for Small Business
Email marketing is one of the most cost-effective marketing strategy for small businesses. According to the Direct Marketing Association, email marketing on average sees a 4300 percent return on investment (ROI) for businesses in the United States.
This is because email marketing is easy to manage, gives you full control, and allows you to establish a direct contact with your customers.
It’s important to understand that a lot of your success with email marketing depends entirely on the email marketing software you choose because they are responsible for making sure that your emails actually get delivered.
If you aren’t careful, then you will end up paying a lot more money for fewer marketing features and terrible email deliverability rates (which causes you to lose even more money).
What to Look for in a Good Email Marketing Tool?
A good email marketing service should enable you to create highly engaging email newsletters with an easy user interface (ideally drag-and-drop editor).
You should be able to easily send bulk emails that are actually personalized and targeted without a lot of work. This is also known as marketing automation.
Aside from that, your email marketing service must make it easy to manage your contact list, segment users into groups, and track the performance of your email marketing campaigns.
Most importantly, a good email service provider ensures that your email campaigns do not end up in the spam folder.
Having said that, let’s take a look at some of the most popular email marketing service providers and how they stack up against each other.
List of TOP Marketing Email Software Services Providers in India
|Email Marketing Service Company Name||Email Marketing Service Company||Email Marketing Service Software Product Name||Gartner Rating|
|Twilio||SendGrid Marketing Campaigns||4.6|
|Constant Contact||Constant Contact|
|Netcore Cloud||Netcore Customer Engagement & Experience|
|Campaign Monitor||Campaign Monitor|
|HubSpot||HubSpot Marketing Hub Email Marketing|
|Emma||Emma Email Marketing|
|Salesforce||Salesforce Marketing Cloud|
|Zeta Global||Zeta Marketing Platform|
|Act-On||Act-on Marketing Automation Platform|
|Selligent Marketing Cloud||Selligent Marketing Cloud|
|Upland||Adestra Email and Marketing Automation software|
|MoEngage||Moengage Customer Engagement Platform|
|SpiceSend||SpiceSend Email Marketing Tool|
|Maropost||Maropost Email Marketing Platform|
You want your marketing dollars to generate new leads and engage current customers, but you also need that strategy to be cost-effective.
Email marketing is the answer.
Don’t believe me? Just check out these email marketing stats that’ll melt your face off faster than Tool’s Lateralus album:
- Email is the third most influential source of information for B2B audiences, behind only colleague recommendations and industry-specific thought leaders. So basically, it’s only behind word-of-mouth.
- Click-through rates (CTRs) are 47% higher for B2B email campaigns than B2C email campaigns. Say whaaat!
- Consumers who purchase products through email spend 138% more than those that don’t receive email offers.
- 73% of millennials identify email as their preferred means of business communication. According to Pew Research Center, there are about 71 million millennials. 73% of 71 million is over 51 million. That is a lot of people who prefer email, and it doesn’t even account for other generations.
With so many digital marketing channels available to the modern marketer, you might be thinking “is email marketing still a valuable part of my digital marketing strategy?”